Strategy: Stella Artois is recalling beer bottles that may have 'particles of glass' (BUD)

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Stella Artois is recalling bottles of beer.

Stella Artois is recalling bottles of beer due to fears that the glass will break off of the bottles and fall into the beverage, injuring drinkers.

  • Stella Artois is recalling bottles of beer that "may contain particles of glass."
  • A glass-packaging flaw has raised concerns that pieces of glass might break off and fall into drinkers' beer.
  • The AB InBev-owned beer brand said that less than 1% of bottles sold in North America annually are affected by the recall.

Stella Artois is recalling bottles of beer due to fears that the glass will break off of the bottles and fall into the beverage, injuring drinkers.

On Monday, Stella Artois announced a voluntary recall of select packages of its 11.2-ounce bottles of "beer that may contain particles of glass." The recall includes packaging across the board, from six-packs to 24-packs and "Best of Belgium" multi-packs.

According to Stella Artois, a third party was responsible for a "glass packaging flaw" in certain bottles. The flaw "may cause a small piece of glass to break off and possibly fall into the beer."

"The recall is limited in scope to bottles from one third-party production facility that produces a fraction of Stella Artois bottles," the beer brand said in a statement. "This recall impacts less than 1% of Stella Artois glass bottles sold in North America annually, and affected bottles will be far less than this."

Stella Artois, which is owned by Budweiser parent company AB InBev, has created a website with a list of the products impacted by the recall. Customers can check whether their beer was impacted by looking at the "best before" dates, time stamps, and package codes.

"While the number of potentially-affected glass bottles is very small, we are recalling these Stella Artois packages as a precautionary measure,” Christina Choi, Stella Artois' global brand vice president, said in a statement. "Our team of technical experts has been working with our third-party glass bottle supplier to ensure this packaging flaw has been addressed."

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